Analytics provides a business with a means to track visitor interaction with their website including:

• Number of Unique visitors
• % of New Visitors
• Average Time visitors spend on the site
• The originination of the visitor both:
  - Geographically (City, State, Country)
  - Virtually (What site they came from)
• The Keywords visitors used to find their site in search engines
• Total number of Pageviews
• The most Popular Content being viewed
• and much more...

Heat maps provide a business with a means to track user interaction with a site in a visual sense. See where your visitors clicked on your homepage to assist in content placement and view in near-real time how your homepage content is being used. With Heat Maps enabled on your site you can:

• Identify the most popular links on your site.
• Make Refinements to your home page layout based upon customer interaction
• Improve your overall customer experience
• Monitor your home page usage from a visitor perspective.